This was produced in the 1960s by The Coca-Cola Company as a retail-grocery story display. Assembled (like I did for the photographs of this), this measures: 6', 4" tall by approximately 4' wide, depending on how you angle the "leaves. " The leaf art sections, measuring around 24" long, are constructed of heavy cardboard with metal rods for attaching to the thick cardboard tubed poles.
The poles are assembled in 4 sections. The top of the display is a 2-sided 3-D Fishtail sign measuring around 20 long.The cardboard base measures 34 x 23. Cardboard is thick and printed glossy.
Some white spots show on some photos are just glare. Aside from a few "leaves" with slight bent corners and light scratches, this display is in remarkable condition.What's missing is the orange plastic pumpkin that would've been on the base. Included also is a 6-sided "Coca-Cola bottles" cardboard that would be inserted into the pumpkin. Still, this is an awesome display. The downside; it's huge! We've assembled it during Thanksgiving family events and Coca-Cola chapter meetings but it's a lot of extra work to assemble and you need some space to display it. That being said, it is definitely a conversation starter! I can't imagine many of these have survived. I'd say this is pretty rare.
This could possibly be a one-of-a-kind display or the only one that survived. Please check out my other vintage Coca-Cola items that I've listed.The item "Coca Cola 1960s Pumpkin Tree Display Cardboard Die Cut 3-D Red Wing Minn Rare" is in sale since Monday, June 4, 2018. This item is in the category "Collectibles\Advertising\Soda\Coca-Cola\Signs". The seller is "rayofcoke" and is located in Orlando, Florida. This item can be shipped to United States.