1970s Coca Cola Store Sign Santa Claus?? Is There Plenty Of Coke at Your House?The More The Merrier This is an easel back cardboard sign. These were given to stores and soda fountains in packages of 2. The owners would be able to separate them as the top was corrugated for easy separation. The sign measures 16 inches by 26 inches. There are a few small areas on the bottom that have dents, but other than that, these are really nice with crisp colors.