However, the colors are beautiful and vibrant. The sign measures 20"x 36". Overall measurements with frame are 25"x 41". The art deco inspired "Gold Wood Frames", with the metal bottle and leaf medallion and a metal bar on each side, has become an icon in the Coca-Cola collector world. Made by Kay Displays, Inc.
In Grand Rapids, Michigan, these series of frames were first offered around 1941 for the cardboard lithos, and were eventually replaced by a more streamlined, less decorative frame design in 1947. This particular frame style was offered to accommodate four standardized sizes of Coca-Cola advertising lithos inserts - 16x27 inch vertical, 20x36 inch horizontal, 29x50 inch vertical and 27x56 inch horizontal. Typically each cardboard insert was replaced with a new cardboard insert each season of the year. In the case of double-sided lithos, it was just removed and flipped over, and reinserted. Because of their popularity, they were continued to be used for many years.This frame is in good condition with the metal medallion and its side rods intact. This original combination (litho cardboard advertising signs and Kay Displays Frame) is a highly sought out and rare find for collectors of Coca-Cola memorabilia. View all photos as they are part of the description.
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