Late 1950s To Early 1960s (The Arciform "Fishtail" Logo Was Only Used From 1958 To 1965) Promotional Calendar / Notepad Holder 100% Original / Antique Measures Roughly 9 1/4" Wide x 12 3/4" Tall (NOT Counting The Hang Tab, Which Was Never Folded Over) Reads "Drink Coca-Cola" Across The Top And "Coke Refreshes You Best" In The Center Of The Sign Simply Beautiful: Great Paint Overall And Pretty Clean, Has Light Scuffing And Some Small Paint Nicks From Age. Please Read On For A More In-Depth Description And Other Important Info Below.. The item you see below is the exact one you will receive as no stock photos are used. Th is vintage Coca-Cola calendar holder / sign was made in the late'50s or early'60s for promotional purposes in soda fountains, diners, grocery stores and such. It's in great condition overall with only a few small paint nicks and some light scuffs in places.The paper from the remainder of the pad has yellowed the white paint a bit underneath it, but this is not seen when used for its intended purpose. Speaking of notepads / paper, this has been found one of two ways over the years, and if memory serves, both are discussed in one or more of Petretti's Coke books.
This was available with a calendar pad or with a blank paper pad so that notes could be written on it. Both signs / holders are the same, so only the pad would be different. So of course today, you can easily put whatever kind of pad you prefer on this sign.Changing the pad out is simple with the installed peg screws. These are the ORIGINAL screws that were issued with this sign.
Many people have lost them over the years and find "close-enough" replacements, but these are the ones you want. The back has a few light scuffs but is mostly clean overall and has NO rust. The little hang tab (nail hole) at the top of the sign was designed to be bent back, but it never was.
There's not a lot else I can say about this wonderful piece. It's in beautiful condition and I have attached a very nice price on it. I sincerely hope it will make a nice addition to your old Coke collection. Please see the pics above to better appreciate, and b.
E sure to check out my other listings as I have more vintage, quality Coca-Cola items to offer! This is from a pet and smoke free home.If you have any questions not answered above, feel free to send me a message. Thank you for your business! Auctiva offers Free Image Hosting and Editing. The item "Vintage Late 1950s Early'60s Coca-Cola Metal Fishtail Calendar Holder COKE Sign" is in sale since Tuesday, December 4, 2018. This item is in the category "Collectibles\Advertising\Soda\Coca-Cola\Signs"." and is located in Encino, California.
This item can be shipped to United States.